Meta’s Threads app, which works like Twitter and is seen by many as Elon Musk’s biggest rival since he took over the social media site, was launched Wednesday evening with a surprise statement.
Threads, an app from Instagram that will compete with Twitter, has come out on today i.e July 6th 2023 Thursday.
Threads is now available on Apple’s App Store. Users’ Instagram accounts will be tied to it, and it will be a real-time tool like Twitter that lets people post up to 500 characters of text.
Instagram says that the app will also work with photos and movies that are up to five minutes long.
In an interview with The Verge, Adam Mosseri, the head of Instagram, said that Twitter’s “volatility” and “unpredictability” under Musk gave Meta the chance to compete with Twitter, which has been plagued by outages and unpopular limits on how many tweets users can see in a single day.
Threads is available on iOS and Android in more than 100 countries, but not in the European Union. This is because the EU is worried about how the app will affect their laws.
Threads profiles can be changed separately from Instagram profiles, and users will be able to automatically follow the same people they follow on Instagram.
Meta is making a more direct rival to Twitter at a time when Musk’s Twitter is going through some rough times. Twitter recently put a “temporary” cap on the number of posts a user can see in a day. This made users angry, so the platform changed it back. At first, new unverified accounts could only see 300 posts per day, while older unverified accounts could only see 600 posts per day. Verified accounts, which cost $8 per month to run, could only read up to 6,000 posts per day. Since Musk took over in October, Twitter has also had to deal with big downtime, the loss of hundreds of jobs, and a drop in its value. As protests about Twitter grew, a number of rivals, like Mastodon and, more lately, Bluesky Social, got more focus. But Threads, which works with Instagram and is backed by a company worth $756 billion, is likely to be a much bigger threat to Twitter than other social media platforms that focus on text. People had been talking about Meta’s new website for months.