The Instagram thread, which was made to compete with Twitter, has signed up more than 100 million people in less than five days, according to websites that track data. This beats the record for fastest-growing consumer app, which was held by the AI tool ChatGPT.
While it took ChatGPT two months and TikTok nine months to reach 100 million users, it took Instagram two and a half years after its start in 2010 to reach that number.
Threads went live on Apple and Android app stores in 100 countries on Wednesday night. However, it is not available in Europe because its parent business, Meta, doesn’t know how to deal with the EU’s privacy laws.
Twitter is thought to have around 200 million daily users, but since Elon Musk bought it last year and fired thousands of employees, it has had a lot of technical problems.
Musk, who also serves as the boss of Tesla and SpaceX, has also angered many users by introducing charges for previously free services and letting banned right-wing accounts back on the platform.
Twitter has a lot of competitors, but most of them are small niche platforms that can’t grow fast enough to beat Twitter.
Online data service Quiver Quantitative said that at 7:00 a.m. GMT on Monday, the app had more than 100 million users.
Other websites that counted the number of “badges” Instagram Thread users who had downloaded got said that the mark had been reached before.
Musk has said that he might sue Meta for taking trade secrets and intellectual property. Meta, which also owns Facebook and WhatsApp, denies that this is true.
Mark Zuckerberg, who runs Meta, and Elon Musk are rivals, and the two recently challenged each other to a cage fight.