In a news statement on Wednesday, the State Bank of Pakistan (SBP) said it was working with Meta, the company that owns Facebook, Instagram, and Whatsapp, to “digitally empower 500 women entrepreneurs and other high-value small businesses.” Meta trains Pakistani women to help them stand on their own personal level by giving them all the techniques.
The news was made at an event in Karachi called “The Digital Bridge: Advancing Financial Inclusion for Pakistan.” Officials from the Ministry of Commerce, the Women’s Chambers of Commerce and Industry, and other well-known people in banks, business, and telecommunications were there.
Meta said that the consulting firm Demo will choose the new course members from the pool of small business owners in Pakistan who took part in the first phase of the SheMeansBusiness curriculum there.
“SheMeansBusiness” was a Meta initiative launched in 2018 in Pakistan in which over 30,000 women across 51 cities, including in Azad Jammu and Kashmir and Gilgit-Baltistan, received training.
The attendees will be given “the tools and techniques they need to succeed in the competitive online landscape and grow their businesses.”
Celebrating the Success of 'The Digital Bridge: Advancing Financial Inclusion for Pakistan' Event! The launch of Phase 2 of @meta’s #SheMeansBusiness BRFE Program, in collaboration with @StateBank_Pak, @NibafPakistan and Demo, was conducted on July 4th, 2023. pic.twitter.com/ADaITfSjyU
— DEMO | Ideas for impact (@demoideas) July 5, 2023
SBO Deputy Governor Sima Kamil said that small businesses played a “crucial role” in boosting the economy of the country. She also said that the central bank was “pleased to support Meta’s initiative to empower more women entrepreneurs and small businesses and help them grow their businesses in Pakistan.”
“We hope that the information they learn will also help them find ways to export.” Beth Ann Lim, who is in charge of Policy Programmes at Meta, said that the group was “committed to supporting the economic growth of Pakistan” by giving small business owners, especially women businesspeople, more skills in the digital space and helping them find new ways to make money.