Foodpanda is one of the largest online food and grocery delivery platforms. It is famed for its quick and reliable services. Since foodpanda was set up in Pakistan in 2011, it has generated several job opportunities for the locals and contributed to the ecosystem. With new promos, campaigns, and taglines foodpanda always comes up with new ways to engage with the customers. Their tagline Bhook lagi hai really makes you want to foodpanda your favorite eateries from the list of restaurants available at foodpanda. To further enhance engagement and take foodpanda to a new level, Foodpanda has unveiled its new brand ambassador.
Foodpanda’s new face
To celebrate more than 5 years of its operations in Pakistan and over 10 years in the Asia-Pacific region, foodpanda has introduced a new face, a new brand ambassador that will now lead the platform. This decision is a part of its digital marketing to promote empowerment and sustainability in the region.
Pau-Pau is the new brand ambassador of foodpanda. A free-spirited and lively face that will further peace, goodwill, inclusion, and diversity. The new panda will be pink in color. It was introduced in Cambodia, Taiwan, and Japan in December 2021. Apart from these countries foodpanda with Pau-Pau was also introduced in Bangladesh, Singapore, Thailand, Malaysia, Laos, Hong Kong, Myanmar, Philippines. Soon, Pau-Pau will make its appearance in Pakistan as well.
The new face of foodpanda because of its vibrant colors, pleasant and refreshing vibe will also be available as Whatsapp stickers and Instagram emojis to connect to more and more people through modern tools and instruments instead of traditional ones.
Foodpanda CEO, Muntaqa Peracha “As foodpanda becomes a partner in our everyday lives, we want Pau-Pau to be an inspiration for people to live life on their own terms and to its fullest.” He further added “Pau-Pau embodies and brings to life the foodpanda spirit by helping our communities reimagine how they use delivery and thereby adding vibrancy and fun to their lives. We are excited for our customers to meet Pau-Pau, officially!”
The idea behind Pau-Pau is to endorse and promote an environment where one has more control over their life, empowerment, sustainability, enthusiasm, fun, and food. The vibrant new campaign shows foodpanda’s commitment to its customers and how it wants to bring positivity to the world.
We will definitely miss the old panda but the new panda has some attractiveness tethered to it as well. Neemopani has high hopes that foodpanda successfully furthers the cause behind this new look.