EBANX Plans Launch, Expands Into Pakistan and LATAM

Published Thursday Sep 24, 2026 | 5:01 pm

A major global fintech is about to put Pakistan on its map, and the payments world is paying attention. EBANX plans launch expands across new frontiers, and for anyone who has ever struggled to pay for an international service using JazzCash or Easypaisa, this news might just change things.

The company, which has spent over a decade connecting local payment infrastructure to global merchants, is not stopping at Pakistan either. It is simultaneously rolling out a new Apple Pay processing model across Latin America and the Caribbean, and the approval rate numbers it is sharing are honestly hard to ignore.

What Actually Happened

According to a report by Fintech News Singapore, EBANX is preparing to launch payment operations in Pakistan in the first half of 2027. When it arrives, it will initially support two of the country’s most popular digital wallets, JazzCash and Easypaisa, before adding support for Raast, Pakistan’s national instant payment system.

This move comes right after the company completed launches in five new markets in 2026, namely Thailand, Indonesia, Malaysia, Vietnam, and Turkiye. Pakistan is next in line, and it is clearly part of a bigger push into mobile-first economies across Asia and beyond.

On the Latin America side, EBANX is rolling out a new way to handle Apple Pay. The company will decrypt Apple Pay tokens within its own infrastructure and manage the certificates, security keys, and PCI DSS compliance itself. That means merchants using EBANX no longer have to deal with the decryption headache on their own end.

Why It’s Trending

Pakistan is a market where smartphone ownership runs 20 to 40 percentage points ahead of card ownership, according to Eduardo de Abreu, CPO of EBANX and regional CEO of EBANX Singapore. In plain terms, millions of Pakistanis are online and transacting through their phones but are largely cut off from global commerce because they do not have traditional credit or debit cards.

That gap is exactly what EBANX is designed to bridge. By plugging JazzCash, Easypaisa, and eventually Raast into its global merchant network, the company could open up international shopping, subscriptions, and digital services to a whole new audience in the country. If you have ever wanted to pay for a global streaming platform or a software subscription using your mobile wallet, this is the kind of infrastructure shift that makes it possible.

The Apple Pay angle is trending for a different reason. Early data from EBANX showed that tokenised wallet payments achieved a 94.4% approval rate, which is 11 percentage points higher than non-tokenised card transactions. That is a significant gap, and it gives merchants a very clear business case for switching to this model across all 11 Latin American and Caribbean markets where Apple Pay operates and EBANX provides local acquiring.

It is also worth noting that Thailand made headlines recently for being a regional policy pioneer, and EBANX had already chosen it as one of its 2026 launch markets, suggesting the company has a sharp eye for high-momentum economies.

The Reactions

Eduardo de Abreu did not hold back when describing why Pakistan made sense as the next target. He called it a classic mobile-first market and pointed to the structural mismatch between smartphone penetration and card ownership as the central opportunity. His framing was clear: payment fragmentation is a challenge for global businesses, but solving that exact problem is what EBANX has specialised in for more than a decade.

The tone from the company suggests confidence rather than caution. After rolling out across five markets in a single year, entering Pakistan in the first half of 2027 reads less like a gamble and more like the next logical step in a well-tested playbook.

What Happens Next

The Pakistan launch is targeted for the first half of 2027, starting with JazzCash and Easypaisa before Raast is added to the mix. For global merchants already using EBANX, this could mean being able to accept payments from Pakistani consumers without building any new local integrations themselves.

On the LATAM side, the Apple Pay processing expansion is expected to cover all 11 markets where both Apple Pay operates and EBANX handles local acquiring. As that rolls out, merchants in those regions should see higher approval rates and less compliance complexity on their end. The broader international attention on Pakistan’s economic relationships makes this fintech entry even more timely to watch.

Frequently Asked Questions

When is EBANX launching in Pakistan?

EBANX is planning to launch payment operations in Pakistan in the first half of 2027. The rollout will begin with support for JazzCash and Easypaisa, followed by Raast, the national instant payment system.

Which Pakistani payment methods will EBANX support first?

EBANX will initially support JazzCash and Easypaisa when it enters Pakistan. Raast, Pakistan’s national instant payment system, is planned to be added after the initial launch phase.

What is the Apple Pay processing model EBANX is rolling out?

EBANX will decrypt Apple Pay tokens within its own infrastructure and handle the certificates, security keys, and PCI DSS compliance itself. This removes the need for merchants to manage decryption on their own side.

What approval rate did EBANX see with tokenised wallet payments?

Early data from EBANX showed tokenised wallet payments achieved a 94.4% approval rate. That is 11 percentage points higher than non-tokenised card transactions.

How many markets is EBANX expanding the Apple Pay model to?

EBANX plans to extend the Apple Pay setup across all 11 Latin American and Caribbean markets where Apple Pay operates and the company provides local acquiring. No specific timeline beyond the current expansion announcement was mentioned in the notes.

Which markets did EBANX launch in during 2026?

EBANX launched in Thailand, Indonesia, Malaysia, Vietnam, and Turkiye in 2026. Pakistan is the next market in the pipeline, targeted for the first half of 2027.

Why is Pakistan considered a strong market for EBANX?

Pakistan is described as a mobile-first market where smartphone ownership runs 20 to 40 percentage points ahead of card ownership. This makes digital wallets and bank transfers the dominant payment methods, which is exactly the infrastructure EBANX is built to connect to global merchants. You can read more about cross-border relationships shaping South Asia in this piece on the love story across the border.

Final Thoughts

EBANX is making moves that could genuinely shift how Pakistani consumers connect with global digital services. With JazzCash, Easypaisa, and Raast in its sights and a proven track record across emerging markets, the company looks serious about making 2027 count. Whether you are a merchant, a consumer, or just someone who tracks where fintech is headed next, this is one expansion worth keeping your eye on.

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