Team Neemopani
Cross-Border Flicks
How Are Punjabi Films Still Thriving in Pakistan Despite the Bollywood Ban?
It’s been nearly 8 years since Indian content, from movies to TV channels, was banned in Pakistan. With a large audience of Bollywood fans in the country, the news of the ban left many disappointed. However, despite this strict and enduring ban, it’s surprising that Indian Punjabi films have never faced the same restrictions.
So, how is it that Indian Punjabi films have remained untouched by the ban? And why are they still drawing large audiences in Pakistan, despite the longstanding restrictions on Bollywood?
Strong Cultural Connection
The language, music, and lifestyle of Indian Punjabi films resonate strongly with the Punjabi-speaking population in Pakistan. These films often portray family values, rural life, and cultural elements that are remarkably similar to the traditions and social fabric of Pakistan’s own Punjab province.
For many Pakistani viewers, watching Punjabi films feels like a reflection of their own stories, emotions, and cultural heritage. This shared identity creates a sense of familiarity and belonging that transcends national boundaries, making these films quite popular in Pakistani cinemas.
A Way of Sustaining Economic Growth?
Another factor in the continued screening of Indian Punjabi films is the undeniable demand for them in Pakistan. Despite the Bollywood ban, Pakistani audiences have maintained a strong appetite for Indian content, particularly Punjabi cinema. But is that all?
For cinema owners, meeting this demand makes economic sense. With limited local productions to fill cinema slots, Indian Punjabi films provide a reliable source of revenue. The box office success of Punjabi hits like Carry On Jatta, Jatt & Juliet, and Sardaar Ji in Pakistan proves that these films can still draw large audiences, ensuring that cinema owners have a reason to keep screening them.
For now, Indian Punjabi films continue to enjoy a unique position in Pakistan’s entertainment landscape. Their ability to bridge cultural divides, offer relatable content, and meet market demand ensures that, despite the official Bollywood ban, these “cross-border flicks” will likely remain a fixture on Pakistani screens for years to come.
