Istafa Ali
Toyota Indus Motor Company (IMC) saw a peculiar turn of events when Hilux and Fortuner sales were shockingly strong.
According to monthly sales statistics from Pakistan Automotive Manufacturers Association (PAMA), the business sold 1,851 units of Fortuner and Hilux together, outpacing the whole array of Corolla, Yaris, and Suzuki vehicles.
It’s important to note that both automobiles are now priced much above Rs. 10 million (1 crore). One may argue that Toyota IMC has improved manufacturing efficiency to address the current production issue.
However, it is important to remember that both automobiles rank among Pakistan’s most costly domestically made cars. They nonetheless outsold the majority of cheap automobiles.
Even though manufacturing issues contributed to January 2023’s disproportionate sales, the numbers indicated above are still significant for any car that costs more than Rs. 10 million.
New varieties on the way?
By introducing new Fortuner and Hilux versions, Toyota Indus Motor Company (IMC) is ostensibly trying to expand its off-roader assortment in Pakistan.
These rumours started to circulate when bystanders saw the two off-road vehicles, which were covered in the same camouflage as the Revo Rocco and Fortuner Legender test vehicles. At PSO PUMP, Najmul Petroleum, Steel Township, NH 5, and Bin Qasim Town in Karachi, Sindh, people could observe the automobiles recharging.
Although the specifics are well-kept a secret, authorities have noted that the cars are Fortuner GR and Hilux GR Sport. There is no official launch information available from the firm. However, it is realistic to estimate that the launch might take place around late 2023 or early 2024 given the current state of the economy.
