It is a development of the TikTok Pulse programme, which enables advertisers to position their logo next to the top 4% of content.
TikTok said on Wednesday that it would be releasing a product that will allow marketers to run advertisements alongside content created by premium publishers. TikTok also stated that it will split fifty percent of the advertising income generated by this product with the premium publishers.
The social media company Buzzfeed, DotDash Meredith, NBCUniversal, UFC, and WWE will be the first companies to participate at the debut of the product named Pulse Premiere on May 4, the social media network announced.
According to the firm, this new feature is an expansion of TikTok’s Pulse programme, which allows advertisers to position their brand next to the top 4% of content on the site.
This shift by the app for sharing short videos comes at a time when advertising expenditure by businesses is being cut down as a result of decreased consumer spending. The service has previously concentrated mostly on independent producers.
The app is owned by ByteDance of China, and it is coming under increasing criticism in Washington, including requests to ban the app by numerous members of Congress who are concerned that the app’s user data from the United States might end up in the hands of the Chinese government.
In March, TikTok said that it has 150 million monthly active users in the United States, which is an increase from its projection of 100 million users in 2020.