TikTok plans to launch paid subscriptions to watch creators’ streams, a way that would make the company and its stars less dependent on advertising revenue. The new subscription service can be used by creators over 18 to make a payment for their followers.
It’s never been easy to make money through TikTok. Though YouTubers use adverts and partnership with big companies, TikTokers have to work solely on creating sponsorship deals. It was only this month that TikTok began sharing an advertising cut with select creators.
The platform announced via a video clip, that the new feature will be undergoing testing from Thursday, and will allow content creators to “generate expected monthly revenue” and adapt their live broadcasts in their personal style. Tiktok also published a large number of videos of creators praising the perks their fans get if they subscribe, including the use of custom emoji connected to their world during the conversation during the broadcast.
In addition, the platform allows owners of paid subscriptions to show a badge indicating their seniority, and they will be able to participate in an exclusive “chat”. TikTok itself has confirmed that content creators who want to join this subscription program must be 18 years or older and have at least 1,000 followers on the social network and that, at least for now, you can only access this by invitation.
TikTok has become a major platform for broadcasting videos, especially during the “Covid-19” pandemic. However, uptil now TikTok had not provided a way for the huge number of content creators to earn through the app. This new feature will enable the content creators to achieve financial acknowledgment for their hardwork.