Team Neemopani
Imagine a skincare brand that began as a personal dream and became a global beauty sensation within a few years. That is the story of Hailey Bieber and Rhode. What started with three simple products soon became a billion-dollar name that redefined modern skincare. This article explores Hailey’s journey with her friends and influences the brand’s iconic launch party’s influencer and PR marketing strategies, as well as the reasons behind Rhode’s rapid rise.
Hailey Bieber’s Life Network and Brand Launch
From Model to Entrepreneur
Hailey Rhode Bieber was born in Tucson, Arizona, on November 22, 1996. She is a model businesswoman and social media personality who grew up surrounded by the entertainment industry. The daughter of actor Stephen Baldwin gained early exposure to fashion and global culture, which shaped her elegant aesthetic and sense of business. Her marriage to singer Justin Bieber added even more visibility and helped her connect with millions of fans worldwide.
The Birth of Rhode
In June 2022, Hailey launched Rhode, named after her middle name. She wanted to create a skincare line that embodied minimalism, quality, and affordability. The first products included the Peptide Glazing Fluid Barrier Restore Cream and Peptide Lip Treatment. Within days of launch, Rhode became a viral sensation with long waitlists and sold-out restocks.
Hailey said that Rhode was her way of sharing her skincare philosophy with the world, focusing on hydration barrier health and effortless glow. She personally tested every formula and presented the brand as part of her daily life rather than a distant business venture.
Friends and the Power of Network
Hailey’s friends and celebrity circle played a big role in Rhode’s visibility. From Kendall Jenner and Gigi Hadid to Kylie Jenner and other high-profile names, many supported her brand publicly. Their stories and appearances at events added authenticity and excitement.
The Launch Party
Rhode’s first launch party was a mix of minimal luxury and community energy. Instead of a red-carpet spectacle, it felt like a celebration among friends. Influencers and celebrities received personalized Rhode gift boxes, sleekly designed in beige and silver. Every detail, from the lighting to the packaging, reflected Hailey’s love for clean aesthetics. Photos and videos from the event went viral across social platforms, turning the launch into a cultural moment.
Marketing Influencers and PR Packages
Influencer Strategy
Rhode’s marketing success came from Hailey’s understanding of digital influence. She knew that authenticity outperforms traditional advertising. Instead of relying on large billboard campaigns, Rhode focuses on influencer relationships and real people using the products.
Hailey used her own face as the brand’s strongest marketing tool. Her “glazed donut skin” trend became an internet phenomenon, inspiring countless tutorial reviews and recreations. Millions tried to achieve the same glossy glow using Rhode’s products.
Influencers from beauty creators to lifestyle bloggers received Rhode’s signature PR boxes, carefully curated with products and personalized notes. The packages were minimal chic and on brand, creating perfect unboxing moments that flooded social media feeds.
Public Relations and Brand Hype
Rhode’s PR approach was strategic and community-driven. The brand often collaborated with creators for limited-edition drops and seasonal themes. Each launch was supported by storytelling rather than hard selling. Hailey’s message focused on skincare as self-care and wellness.
The brand’s viral Krispy Kreme collaboration for the lip treatment flavor generated a wave of organic media coverage. The playful partnership matched Rhode’s light and joyful tone, proving that creativity and relatability can drive global attention.
Building a Beauty Community
Hailey cultivated an inclusive and loyal customer base. She frequently interacted with fans through TikTok get-ready-with-me videos and Instagram stories where she shared skincare routines and product tips. These small moments humanized the brand, making followers feel part of the journey.
Why Rhode Flourished
A Focused Product Line
Instead of overwhelming customers with dozens of products, Rhode launched with just three core items. This simplicity gave each product space to shine. The formulas were clean, vegan, cruelty-free, and dermatologist-tested, aligning with modern consumer expectations. Customers trusted the brand because it focused on results, not clutter.
Founder Authenticity
Hailey’s transparency about her skincare struggles and journey made Rhode feel personal. She positioned herself as a user first and founder second, which strengthened trust. Her calm, aesthetic, soft visuals and clear communication gave the brand a soothing personality that resonated with both Gen Z and millennials.
Smart Use of Social Media
Rhode grew organically through social media trends. Hailey and her fans turned skincare into lifestyle content. Viral challenges and filters such as “Rhode glaze skin” or “Bieber lip care” pushed the brand into trending spaces without paid ads.
Retail Expansion and Financial Success
Rhode began as a direct-to-consumer brand and quickly scaled globally. In its first year, it crossed ten million dollars in revenue. By March 2025, Rhode had reached $212 million in sales and was later acquired by ELF Beauty for one billion dollars. This acquisition marked Rhode as one of the fastest-growing celebrity beauty brands ever launched.
Event and Lifestyle Integration
Rhode’s ongoing success also comes from how it fits into the culture. Pop-up events in Los Angeles and New York mixed skincare experiences with music, art, and community. Each event was a statement that Rhode is not only a product but a lifestyle rooted in confidence and simplicity.
How Hailey Markets Rhode Today
Hailey continues to appear at every major product launch, often styling the event to mirror Rhode’s aesthetic simplicity, neutral tones, modern design, and soft lighting. Her team ensures each event is highly visual and shareable.
PR boxes and influencer kits still play a huge role in marketing. Each package reflects Rhode’s identity with beige tones, reusable materials, and minimal text. Influencers often describe opening Rhode PR boxes as “an experience” rather than just a delivery.
Hailey also collaborates with makeup artists and dermatologists on educational content, bridging expert insight with accessible communication. Her brand’s social pages combine visuals, tutorials, and testimonials rather than polished ads.
Rhode’s market communication is now global with selective retail presence and local influencer partnerships in new regions. This expansion strategy combines exclusivity with global reach, maintaining brand prestige while increasing accessibility.
Lessons for Entrepreneurs and Brands
- Authenticity Wins
Hailey’s sincerity and connection with her audience made Rhode trustworthy. Modern consumers value honesty over hype. - Simplicity is Power
A small, focused product line can create clarity and consistency in marketing and production. - Use Social Circles Smartly
Leveraging existing relationships through organic collaborations and friend support amplifies credibility. - Create Experiences Not Just Products
Rhode’s launch parties, PR boxes, and pop-ups created emotional connections that standard advertising cannot achieve. - Community Over Campaigns
Rhode’s success was driven by customers sharing their experiences, not by traditional advertising budgets. - Evolve Without Losing Identity
Even as Rhode expanded globally and entered retail, it preserved its minimalist design and soft brand voice.
Final Thoughts
Hailey Bieber’s Rhode has become a symbol of what modern beauty brands can achieve through authenticity, creativity, and community. From her beginnings as a model to a global entrepreneur, Hailey built a brand that speaks to real people rather than simply selling to them.
Her friendships and influencer connections helped the brand bloom. Her events created cultural excitement, and her honest communication fostered loyalty. Rhode’s rise to a billion-dollar success proves that when a founder leads with purpose and authenticity, the world responds.
For those building their own brands, Rhode’s story is proof that you don’t need hundreds of products or massive budgets to flourish. You need clarity, authenticity, and the courage to create something that truly reflects who you are.
Quick Reference Table
| Insight | Details |
| Brand Name | Rhode |
| Founder | Hailey Bieber |
| Launch Year | 2022 |
| Revenue (2025) | 212 Million USD |
| Acquisition Value | 1 Billion USD |
| Website | https://www.rhodeskin.com |
FAQs
What is Hailey Bieber’s Rhode?
Rhode is Hailey Bieber’s skincare and beauty brand known for minimalist products focused on hydration and glow.
When was Rhode launched?
Rhode was launched in June 2022 with three core skincare products.
How does Hailey Bieber market Rhode?
Hailey uses social media storytelling, influencer collaborations, PR boxes, and lifestyle events to build genuine engagement.
Why did Rhode become successful?
Its success came from simplicity, strong founder authenticity, and a community-based marketing approach that turned customers into brand advocates.
Where can I buy Rhode products?
You can purchase Rhode’s skincare range directly from its official website, Rhode Skin.
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