Leading Pakistani fashion aficionados have teamed up to establish Pakistan’s first fashion museum, which is scheduled to debut in the winter or spring of 2023–2024. According to the announcement made on Monday, the main goal of this attempt is to both maintain and project the country’s rich creative history onto the international scene.
The Pakistan Fashion Museum will act as a repository for the vast array of historical fashion photographs, films, and periodicals that exist in the nation. A prestigious advisory board made up of fashion industry leaders will share their priceless knowledge to ensure the success of the museum. Frieha Altaf, a recognised fashion icon and the idea behind the project, is leading this innovative venture.
Scheduled to be unveiled at a UNESCO World Heritage site in Pakistan, the museum will mark a historic milestone for the nation.
The grand launch will be accompanied by a fashion gala and exhibition named the Muse Gala. Frieha Altaf, who boasts over three decades of experience in Pakistan’s fashion industry, has conceptualized this two-fold venture.
For this ambitious undertaking, Altaf has partnered with two influential fashion icons, Nabila – an image consultant and stylist – and Fifi Haroon – a fashion editor and broadcast journalist. All three individuals are recipients of the prestigious Lux Style Lifetime Achievement Award in fashion.
Regarding the gala’s format, Frieha Altaf, a former model turned PR mogul, announced that an annual exhibit would be held, much like the renowned Met Gala, featuring a different theme each year. Altaf also mentioned plans to add more fashion icons to the museum’s collection on an annual basis, envisioning it as a prime tourist destination that would elevate Pakistan’s global reputation.