Shaheer Ahmed
Fly Jinnah – the Pakistani cost-friendly airline recently announced their visual brand identity, and we are all very surprised by it. The Fly Jinnah or FJ in their new brand identity has announced red as their major color, which represents the modern spirit and firmness. Whereas, the Logo in its unique font and round shape represents continuity and motion.
The airline’s motto is Ambition – to offer the customer swift and safe flights, at cheaper rates to make it more accessible for everyone. FJ wants to make sure that people all over Pakistan get to experience the true ride and have been safe.
Iqbal Ali Lakhani, Chairman of Fly Jinnah, said: “The reveal of ‘Fly Jinnah’s’ visual identity was chosen carefully to reflect the evolution and progression of aviation needs in Pakistan. ‘Fly Jinnah’ will not only serve Pakistan’s aviation industry, but also aims to contribute to the country’s infrastructure, tourism, business travel, and the creation of new jobs. Fly Jinnah will be a catalyst to the country’s economic growth.”
He added: “We are proud to have Air Arabia Group, the Middle East and North Africa’s first and largest low-cost carrier (LCC) operator, as our minority partners in this venture, and are confident of the quality of services that our customers will receive. Air Arabia Group’s partnership will support us in fulfilling this vision by sharing the knowledge and expertise of one of the leading and globally recognised low-cost airline operators. Developing and upskilling local human resources in the field of aviation is a key objective of our partnership with the Air Arabia Group.”
Fly Jinnah is right now in the process of obtaining the Air Operator Certificate, after which they will have the right to operate flights. The server of the flights will initially be based in Karachi, and the flights carried out by Fly Jinnah will be domestic – but once everything is fully operational, FJ will start their flight’s course Internationally as well.
Lakhani concluded: “The aviation industry is an economic engine and a crucial sector for sustainable development. Investment in aviation also provides significant social benefits by providing our citizens with reliable access to air transport that improves the quality of life. We are excited to provide increased frequencies on domestic services and create more direct flight services between Pakistani cities and the world. ‘Fly Jinnah,’ as a private Pakistani airline, is established to fulfill this purpose while realizing the potential that currently exists in developing Pakistan’s air transport sector.”
In the end, Fly Jinnah is an airline, which promises to deliver cheap rates to the customers all the while making sure not to compromise on the priority. If everything goes as planned, then very soon, we will all be able to fly out to cities in Islamabad via the Fly Jinnah.
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