Shaheer Ahmed
The world is full of surprises. With each passing day, you get to witness new discoveries, technologies, and weirdly amazing partnerships. Since we are talking about weirdly amazing partnerships, did you guys hear about the crypto and music upcoming fusion? Crypto and music…… what, why, how…. the storm of questions that comes rushing to your mind but it’s not rocket science. Though it never happened before but that doesn’t mean it would be a disaster but quite the opposite actually. The word has it that the famous Canadian singer The Weeknd and Binance are partnering up.
The Weeknd
The Weeknd a.k.a Abel Makkonen Tesfaye is a Canadian singer, songwriter, and record producer. He is known for his exclusive, dark, and unique lyricism. The music he produces is themed on romance, escapism, and melancholia. The famous singer’s interests are not restricted to music only. Recently another of his interest came to the fore and that’s NFT. It was in April last year when the singer entered the world of NFTs by introducing artwork through the Nifty Gateway platform. He then became a member of the board of directors of an NFT platform called the Autograph. It appears like every other person who was introduced to the world of NFT, The Weeknd also wants to establish himself in the market.
Binance
The world’s largest cryptocurrency exchange Binance was founded in 2017. It has initiated a kind of ecosystem that believes in freedom of money globally. Everything you need to know about the cryptocurrencies, market, biding, NFT, Binance is where you go.
The Weeknd and Binance Partnership
The news is that The Weeknd and Binance are collaborating for The Weeknd upcoming world tour After Hours ‘Til Dawn. Binance will be sponsoring this tour and launch-related NFTs. The crypto-powered tour is said to begin in July from the countries Canada and United States. It will be the first of its kind global tour that will take place in collaboration with Web 3.0 technology. It is surely going to be a whole new experience for the fans.
For the tour-related NFTs collection, Binance will work with the HXOUSE community incubator that is located in Toronto.
The preparations for the tours seems to be in full swing. The Weeknd and Binance partnership will surely be a trendsetter for the future collaborations.
