Shaheer Ahmed
Eid-ul-Fitr, also known as, Meethi Eid or Choti Eid. It comes after 29 or 30 days of Ramadan. Usually celebrated for three days, people normally cherish the eid days with different festivities.
It is one of the most momentous occasions for Muslims all around the world. In Pakistan, the festival is marked with colorful celebrations. If it is not the scrumptious food or the generous amount of Eidi for the children, the joyous reunion with many relatives surely puts a smile on the faces of many.
Where this day is special for common people, it is also a grand moment for brands. Eid Specials are broadcasted on television channels. Special Eid shows also become the highlight of the day. Apart from the media industry, certain brands and firms also present special offers for Eid days. One such example is Pakistan’s leading Fintech Easypaisa which has decided to celebrate Eid-ul-Fitr through a peculiar act.
The Fintech has decided to change its name from Easypaisa to Eidipaisa. This development has taken place days before Eid which makes it truly special. Although it is not uncommon in the world of branding to pull such marketing stunts, Easypaisa’s move seems to be pretty bold. The fact that it is the occasion of Eid makes such a name change truly significant.
Easypaisa has revolutionized the world of finance. It has changed the way we make money transactions. By introducing the concept of digital payment, people no longer have to rely on orthodox or tedious methods. Gone are the days when for a minor financial transaction or process, the people would have to wait in long queues outside banks.
With Eidipaisa, the digital payment system is just as fluid as the app’s original processes. If you run out of cash in your wallet, you don’t have to rush to ATM for fresh notes. You simply have to click on the eidi icon and tap on the receiver’s name. To make it special, you can also add a custom message.
Receiving eidi through a digital medium transforms the way we celebrate things. Such innovations serve to preserve the beauty of our culture and make celebrations like that of eid truly timeless.
