Shaheer Ahmed
We live in a digital era, and with that, we see every day that things and people are adapting to the latest trends – and other means through which one can learn how to showcase their creativity in different ways. One such app is TikTok, which has its user hooked to it. In the last couple of years, we have heard great news on how the app has managed to attract many users but now we are hearing that the ad on Tiktok is likely to surpass that of Twitter and Snapchat – making the total revenue in triple as compares to the previous years.
“TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary,” said Debra Aho Williamson, an analyst at Insider Intelligence. Twitter and Snapchat are expected to generate $5.58 billion and $4.86 billion, respectively, in advertising revenue for 2022, with the combined value still less than the $11 billion projected for TikTok.
This just means to show how much the people love the app. They are constantly in awe of the amazing designs that they make. And it is not just creators on Tiktok but also the spectators who log in on the app to see for themselves different methods and techniques to make their day-to-day lives easier.
And then there is the entertainment bar, which has the people hooked as well. Because we keep our phones on us all the times, we can just log in to our TikTok apps anywhere and see for ourselves the amazing work that has been done or just to laugh for that matter.
What’s more interesting is the fact that people of all ages scroll through the app for various reasons. It provides them an escape from reality, all the while giving them something to learn. They see for themselves different perspectives. For example: one page of TikTok revels different tricks for iPhones, and people are loving it. There are so many hacks that they did not know off, and now that they know that the said page will provide them with that kind of information – they don’t shy away from logging into to see that page.
The best thing about Tiktok is that it helps both the spectators and the creators. The latter in terms of the fact that it provides them with jobs, and a boost of confidence that they are doing something good in the world.
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