Time Magazine has named 2023 as the Year of Taylor Swift due to her prolific music career, highly successful tours, and massive fan following. In its annual Person of the Year issue, Time described Swift as a rare person who writes and becomes the hero of her own story. Despite being in the music industry for almost two decades, her popularity and fan base continue to grow, breaking industry records with her era tour set to generate around $2 billion in revenue, making it the first tour to cross the $1 billion mark.
Swift’s journey has been mapped out for the world to see, and she has committed to validating the dreams, feelings, and experiences of people, especially women, who feel overlooked and underestimated. Her empire is estimated to be worth more than $1 billion, and the opening of her tour-documenting film grossed $92.8 million, making it the most successful feature-length concert film to date.
Swift’s romantic relationship with Kansas City Chiefs football player Travis Kelce has also brought the NFL a new wave of fans. However, Swift’s dating life has always been in the spotlight since her teenage years. She has little control over how much she is shown during game-day appearances, saying she is there only to support Travis. Swift shifted to full pop for her fifth studio album, 1989, which she described as an “imperial phase.” However, the years that followed were taxing as the public grew tired of the constant attention on young female celebrities. Her feud with Kanye West and Kim Kardashian was heavily publicized, causing Swift to feel like her career was taken away from her.