Starting an online shop

Starting an online shop and distribution business in Pakistan in 2025 is a smart move—the e-commerce industry is booming, smartphone penetration is high, and customers are actively shopping online, especially post-Ramadan and around Eid seasons.

Here’s a step-by-step guide to launching your online store + distribution business in Pakistan, whether you want to sell clothes, gadgets, makeup, groceries, or even niche products like herbal items or home décor.

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Step-by-Step Guide to Starting an Online Shop in Pakistan

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1. Choose Your Niche

Pick a focused category. Some trending ideas:

• Fashion (men, women, kids)

• Islamic products (abayas, prayer mats, tasbeehs)

• Home decor & kitchen items

• Makeup & skincare

• Herbal health and wellness

• Local snacks and food

• Stationery & gifts

Start narrow, expand later.

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2. Pick Your Selling Model

You can run your business as:

• Reseller: Buy and sell others’ products.

• Private Label: Manufacture your own brand.

• Dropshipper: Sell without holding stock.

For low investment: Start as a reseller or dropshipper.

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3. Set Up Your Online Store

You have 3 options:

A. Social Media Store (Easy Start)

• Use Instagram, Facebook, TikTok Shop, or WhatsApp Business.

• Post high-quality photos & reels.

• Run ads or use influencers for reach.

B. Marketplaces (Ready Audience)

• Register as a seller on:

  • Daraz.pk

  • Meesho Pakistan

  • Bazaar Ghar

  • Telemart, Goto.com.pk

C. Full Website (Long-Term Control)

• Use Shopify, WordPress (WooCommerce), or Pakistani platforms like Brandverse or Webx.pk

• Set up payment gateways (JazzCash, Easypaisa, COD)

You can do all three in parallel!

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4. Find a Reliable Distribution/Logistics Partner

Use these to handle deliveries:

• Leopards Courier

• TCS Hazir

• Rider.pk

• BlueEx

• PostEx (offers cash collection and payouts)

Negotiate rates and track deliveries via dashboard.

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5. Packaging & Branding

• Use branded bags/boxes, tags, and stickers.

• Local packaging vendors in Lahore, Karachi, and Sialkot offer custom printing.

• Include return/exchange policy and a thank-you card.

Aesthetics matter in repeat purchases.

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6. Accept Payments Online

• JazzCash, Easypaisa, Sadapay, Nayapay

• COD (Cash on Delivery) is still 70% of orders in Pakistan

• Offer discounts for prepayments to avoid returns

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7. Promote Your Store

• Run Facebook & Instagram Ads (Rs. 500/day can go far)

• Collaborate with micro-influencers (5k–50k followers)

• Use WhatsApp status marketing + groups

• Run Ramadan, Eid, and flash sales for hype

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8. Track, Learn, Improve

• Use tools like Meta Business Suite, Google Analytics, or Shopify dashboard

• See which products sell best and double down

• Offer bundles, seasonal collections, and customer feedback loops

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Bonus: Build Your Brand Step-by-Step

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Great Online Business Ideas in Pakistan (2025)