Meta Platforms (META.O) made the announcement on this Sunday that it is testing a monthly subscription service called Meta Verified. This service will allow users to verify their accounts by providing a government-issued ID and will award them with a blue badge. The company’s goal is to assist content creators in expanding their audiences and developing communities.
The subscription package for Instagram and Facebook will be released later this week, and it will feature further security against impersonation. The pricing of the subscription bundle will begin at $11.99 per month on the web, or $14.99 per month on Apple’s iOS system and Android.
This week, Meta Verified will be rolled out in Australia and New Zealand, with incremental releases in additional countries to follow in the weeks and months to follow.
The entry of Meta into the realm of paid subscription services comes on the heels of Twitter’s announcement, which took place a month ago, stating that the cost of Twitter Blue would be $11 a month.
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Other social media applications, such as Snapchat, which is owned by Snap Inc. (SNAP.N), and the messaging app Telegram have also introduced paid subscription services as a new source of income in the previous year.