Istafa Ali
One of the biggest motorbike companies in Pakistan, Atlas Honda, has launched the “BENLY e,” the firm’s first electric motorcycle. The company did not say when the bike would be available for purchase in Pakistan, though.
The unveiling took place at a ceremony hosted at Atlas Honda’s Sheikhupura Factory to honour Atlas Honda’s 60th year of operations in Pakistan, the firm stated in a statement released on Tuesday.
On this occasion, Noriaki Abe, Chief Officer of Motorcycle and Power Products at Atlas Honda, announced that in order to provide society and customers with the best that Honda has to offer, new products will be introduced based on market feedback and Honda BENLY e will be made available for test marketing.
“Many people in Pakistan now consider Honda products to be a necessary part of their everyday lives,” stated Abe. The joint venture between Atlas Group and Honda Motor Company has led the way in the production of motorcycles and auto parts since 1963.
Speaking at the same occasion, Honda Motor Company Executive Vice President and COO Shinji Aoyama stated that “Honda Motor was well positioned for the future” and that “the mobility industry is going through a rapid transformation.”
Atlas Honda’s President and CEO, Saquib H. Shirazi, announced that the company has increased the number of products it offers and achieved up to 95% localization.
“The business created the biggest network of regional auto parts suppliers and dealers. The organisation has given over 150,000 people direct job chances through its more than 10,000 touchpoints, according to Shirazi.
Due to a strong rise in sales and other revenue, Atlas Honda Limited reported a 152% increase in net profit for the first quarter of the fiscal year 2023–2024.
October saw a drop in sales for the motorbike business, which serves the lower class of the population.
October saw a 5% month-over-month and 11% year-over-year decline in motorcycle sales.
The market leader, Atlas Honda, reported sales of 90,000 units, a 5% monthly and 5% annual decline.
Due to increased bike pricing and consumers’ lower purchasing power, motorcycle sales decreased 10% year over year to 371,000 units in the first four months of the fiscal year.
