Team Neemopani
How Crusteez Became the Center of a Viral Controversy
We Pakistanis have a knack for controversies. In times when the country faces challenges on many fronts, these viral moments and social media dramas often become our go-to source of entertainment, fueling classic desi banter and keeping the fun alive.
So, here’s what went down: There’s this food joint in Islamabad called Crusteez, and one of their employees misbehaved and made disrespectful comments towards Chief Justice of Pakistan (CJP) Qazi Faez Isa. He was there with his family, which, as seen in the viral video, includes two women.
The video, marked with the watermark “EHTASHAMABBASI,” went viral after being shared by Bol TV crime reporter Ehtesham Ali Abbasi on X. It gained more than 700,000 views and was reshared 7,400 times, mainly by Imran Khan supporters.
How’s the public reacting to it?
The public’s reaction is split, much like with any issue involving politicians or public figures. Imran Khan’s supporters fully backed and even enjoyed the viral incident. On the other hand, a smaller group found it deeply unethical and strongly opposed what happened.
Did the Viral Controversy Become a Blessing in Disguise for Crusteez Donuts?
Absolutely! The pool of customers at the shop since the incident suggests that the chaos has worked in the brand’s favor. Many who were previously unaware of Crusteez Donuts now know about it, and sales have notably increased thanks to PTI supporters.
Take, for instance, this guy who traveled all the way to drop off a bouquet of flowers at the shop’s entrance as a gesture of support.
When you think about the situation, it’s still there all over the internet with mixed reviews pouring in. The donut shop was initially sealed, and recent updates suggest that the brand has fired the employee involved and plans to take further action.
Let’s see how this all unfolds!
Stay tuned for more updates.
