YouTube made it easier for artists while decreasing their monetization requirements to join the YouTube Partner Programme (YPP) and get access to tools for making money from their videos. The company is making its shopping affiliate programme available to YPP producers with more than 20,000 users in the United States.
The Google-owned company said that the new requirements for the partner programme are 500 users, 3 public posts in the last 90 days, and either 3,000 watch hours in the previous year or 3 million Shorts views in the last 90 days.
Before, you had to have at least 1,000 members and either 4,000 watch hours in the last year or 10 million Shorts views in the last 90 days.
If artists hit the new level, they can apply to join YPP and get access to tools like Super Thanks, Super Chat, and Super Stickers for tipping, subscription tools like channel memberships, and the ability to sell their own products through YouTube Shopping.
The rule of YouTube for decreasing monetization that you can only share three videos every 90 days is interesting because long-form video makers may not have enough content to make more than three videos in that time, even if they get millions of views.
YouTube uses these new rules to decide who can upload videos in the US, UK, Canada, Taiwan, and South Korea. Later, it will bring it to other countries where YPP is offered.
The company that lets people watch videos online is also making its Shopping affiliate test available to more artists in the U.S. Creators who are already in YPP and have more than 20,000 followers will be able to tag goods in videos and Shorts and earn a fee. Last November, YouTube gave some U.S.-based artists shopping tools for their Shorts.
Last year, YouTube introduced Creator Music, a way for musicians to get paid when their music is used in videos. In March, the company started using a new measure to track how many people listen to an artist across all forms, including Shorts.