Shaheer Ahmed
There is good news for Lok Virsa, also known as the National Institute of Folk and Traditional Heritage! The Institute recently announced that it would be digitising its musical archives and making them accessible to music fans on social media sites.
The archives are now accessible on YouTube and the Lok Virsa website, according to Salman Sufi, head of the Prime Minister’s Strategic Reforms Unit.
Sufi highlighted the significance music holds as the soul of a society in a video message and Pakistani musicians’ use of traditional values in their art.
“We welcome you to experience the archives of Lok Virsa, an entity that had the opportunity to provide a platform to artists from 1970 to now,” he began.
“We have uploaded original recordings of our artists that were only available on VHS and in analogue form. This is the first time Pakistan’s folk treasure is being presented to the world on these platforms.”
Legends like Rahat Fateh Ali Khan, Abida Parveen, Attaullah Khan Esakhelvi, Ghulam Ali, Iqbal Bano, Mansoor Malangi, Tufail Niazi, Farida Khanum, Pathany Khan, and Ustad Salamat Ali are all represented in the online Lok Virsa archives.
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