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Internet accuses fashion label Zara of exploiting Gaza genocide for ad campaign

In the ad, McMenamy is shown standing in a room with mannequins wrapped in white cloths and surrounded by broken glass.

Internet accuses fashion label Zara of exploiting Gaza genocide for ad campaign

Around the world, calls for an end to Israel’s aggression in Gaza and the West Bank are growing stronger. Meanwhile, Zara’s new ad campaign has caused a new wave of debate. The Spanish store shared pictures of the newest Zara Atelier line with American model Kristen McMenamy on its official social media pages.

In the ad, McMenamy is shown standing in a room with mannequins wrapped in white cloths and surrounded by broken glass. It says in the posts’ captions that Zara’s newest collection is a “limited edition” honoring the brand’s “commitment to craftsmanship and passion for artistic expression.” However, some people on the internet say that the ad looks a lot like pictures of Palestinians living under Israeli rule.

https://twitter.com/ZARA/status/1732678848947638345?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1732678848947638345%7Ctwgr%5Eb20952631d89dacd0cfa6f52d24fa99167b59d3b%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2449533%2Fnot-an-oversight-internet-accuses-fashion-label-zara-of-exploiting-gaza-genocide-for-ad-campaign

 

Zara has not made an official comment about the claims. The most controversial ad picture, though, of McMenamy holding a “body” wrapped in white sheets, seems to have been taken down from the label’s Instagram and X accounts.

On X (formerly Twitter), someone wrote, “The latest Zara campaign shows what look like dead bodies wrapped in white body bags, which is typical Muslim burial attire. The images also include rocks, dust, and rubble.” Why did they do that? At this point, this is done on purpose.” “Zara is the brand of the year for not understanding what people are saying.” Using pictures of Israel’s killing of Palestinians as a way to sell their fast fashion brand of clothes,” said someone else.

 

“Call me crazy, but Zara’s new collection can’t just be a coincidence like there’s no way this is the advertising at this time when there’s a genocide going on,” said an X user who was skeptical about the campaign’s purpose. Because of the widespread anger, people are calling for a boycott of Zara.

https://twitter.com/e_crimina1/status/1733399072730644513?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1733399072730644513%7Ctwgr%5E9d8f5ddc6edb1d1df7ce21ae2881034bc9319200%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ftribune.com.pk%2Fstory%2F2449533%2Fnot-an-oversight-internet-accuses-fashion-label-zara-of-exploiting-gaza-genocide-for-ad-campaign

“Don’t buy from Zara if you haven’t already! “They used the killing in Gaza to promote their new collection,” said one user on X. In addition to this new campaign, another post said that the label was profiling customers based on their race to stop them from shoplifting.

It said, “I’ve been telling people to avoid Zara ever since I learned that they have a special code for black people who go to their shops to make sure we “don’t steal.” Take a look at their newest line. “There’s no way this sick stuff isn’t planned.”

Someone else said that calls to stop buying Zara products are nothing new. Zara just put out this ad campaign that uses the death and damage in Gaza to sell cheap, quick-fashion items. This is not a mistake. Zara has a history of supporting extremism in Israel, and last year, socially conscious Israelis even stopped shopping there.

Written by Istafa Ali

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