Shaheer Ahmed
For the past 21 years, the LUX Style Awards (LSA) has been the highest honour for recognising talent in Pakistan. The annual award show has stayed dedicated to the entertainment sector and benefited the nation’s citizens by recognising the excellent job done by their favourite musicians over the previous year. The awards promote local talent and showcase Pakistan’s talents on the international stage while also empowering various voices throughout the country.
The LUX Style Awards are Pakistan’s most prestigious and widely acknowledged awards ceremony. Entering its third decade, the awards are a yearly celebration of entertainment and media where the finest talent from Fashion, Film, Music, and Television are recognized for their accomplishments in their respective fields. The televised event garners a viewership of millions every year and records a staggering number of votes from the general public.
Asima Haq, Beauty and Wellbeing and Personal Care Pakistan Head, Unilever Pakistan, said, “As we stay true to this vision, we also realize that our country is facing one of the biggest calamities of all time. We want to use this stage to also support Pakistanis whose lives have been impacted by the floods. To this end, Unilever Pakistan has contributed close to USD 1 Million in rehabilitation efforts aimed at creating climate resilient infrastructure, sustainable housing and microfinance for re-enabling lost livelihoods with the hope that this gesture will support the flood victims as they rebuild their lives.”
With this sentiment, LSA will acknowledge the hard work of the entertainment industry in a befitting manner and light up its stage to bring positivity and hope to all Pakistanis.
