Shaheer Ahmed
Ramzan is just around the corner and with that, different companies are planning branding strategies and marketing techniques to attract customers. How Levi’s is doing, which is something different and out of the extraordinary. This time’s campaign is that ‘You are wonderfully made.’ This is to celebrate the difficult times that the people have had in the last two years with Covid-19 and to let people know that we all stand together and that every one of us is beautiful.
Levi’s is one of the biggest brands all over the world and they take care of their customers by giving them top-notch quality products. Therefore, they have been in the game for so long. But it is interesting to see that they also note the psychological and the cultural aspects of the society and are doing all that they can for the people of the said country.
This campaign celebrates everyone’s sparks and lets them know they are unique in what they do and how they are. Everyone is different, and it does not always mean a bad thing. It is because we are all different can we can try to make the best out of all situations and co-exist collectively with peace and harmony–or at the very least we try to. Amounting all of this with the fact that all of us are different in how we are, we contribute to the world and society in ways.
It is because we all have our flaws and that we are different in how we make the world a better place and a wonderful place–as said by Levi’s. “People are seeking good news now more than ever. Through this campaign, we want to seek positivity, fueling a collective momentum to work towards a future built on optimism-and amplify positive and hopeful stories. We seek to inspire our fans to affirm and celebrate the values that make each of us unique because YOU ARE WONDERFULLY MADE,” explained Mir Zia Mahmood, General Manager–Pakistan and Non-EU Countries.
This effort by Levi’s to appreciate and accepting people from all and every background and make them feel good about themselves is something that we all love. Thank you, Levi’s and we hope you continue to do the good work.
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