In 2023 Nokia had their first big change to the company’s image in nearly 60 years. Since its start as a single paper mill in 1865, the company has come a long way. Its first image was a salmon head, as reference to a river where the mill was built and from which the company got its name.
“In most people’s minds, we are still a successful mobile phone brand,” it’s CEO Pekka Lundmark told. “But this is not what this company is about.” “We want to start a new brand that puts a lot of emphasis on networks and industrial digitalization. This is very different from the old mobile phones.”
The Nokia G50 from HMD Global has the old logo. it used to be the best mobile company, but it didn’t change when Apple and Google started making smartphones. In 2014, the company gave Microsoft its cell phone business, but the deal was a disaster.
By 2016, Microsoft had lost at least $8 billion on the purchase, and it started to wind down its own smartphone business, which couldn’t compete with iOS and Android. In that year, the Nokia mobile name was sold to HMD Global, a new company started by people who used to work at Nokia. Android phones started being sold again under the Nokia brand, but they are now made by FIH Mobile, a division of Foxconn.
HMD told The Verge that it will still use the original logo even after the company changed its logo. Lars Silberbauer, HMD’s top marketing officer, said, “The old Nokia brand has a great history in mobile phones.” “Our phones, like the Nokia G22, Nokia C22, and Nokia C32 that we announced, keep up the great momentum that comes with the classic logo.”
Nokia earns money now by selling networking equipment and licensing its many rights to other companies, such as those that make phones. The company is also putting a lot of effort into 5G. This part of its business has been helped by bans on technology made by Chinese competitor Huawei.
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In a blog post, Lundmark said that the company’s new image “captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation.”
Lundmark said, “We built on the history of the old logo, but made it feel more modern and digital to fit with who we are now.” Here’s Nokia… but not like everyone else has seen us before.