Pakistani Fashion is Taking over the Globe!

British women no longer just support homegrown labels. Pakistan is home to several popular apparel companies that are sure to satisfy your fashion needs.

Left: Erin Holland in Sapphire, Center: Kate Middleton in Elan, Right: Esra Bilgiç in Khaadi Khaas

Everything from extremely flavorful foods to mesmerizing music and, of course, breathtaking traditional clothes are all part of Pakistan’s vibrant and intriguing cultural heritage. And for this people around the world love to dress up like us.

Many aspects of Pakistani culture have become internationally prominent and respected as a result of the development of more sophisticated media and the expansion of global travel — and in particular as a result of the spread of the Pakistani diaspora to different corners of the world.

This was because of the area’s rich old culture, as well as the bright, lively, colorful clothes, buildings, customs, and foods.

Many Hollywood and Bollywood celebrities like to dress up in Pakistani Attire and we have observed them wearing it on and off. Giving on an example, in October 2019 when visiting Pakistan, the Duchess of Cambridge, Kate Middleton wore an Elan black and white embroidered tunic on the plane ride from Lahore to Islamabad.

Pakistani fashion does a great job of combining both traditional and modern styles. This can be seen in the work of many of today’s top designers, who are dedicated to honoring their culture’s traditions while adding new twists and design elements that are sure to turn heads.

“There’s a lot of interest in what is happening here in Pakistan and several British journalists have visited the country specifically for the fashion weeks,” says Martin Fryer, the Director of Programmes at the British Council, whose larger interest in this project is to encourage young designers to draw on their own culture to create exciting fashion statements.

Many of these fusion styles are very popular in the UK. This is because people from the Pakistani diaspora try to find the right balance between expressing their traditional style and embracing modern fashion trends, making sure that the best of both worlds come together in their presentation.

 

Written by Palwasha Waheed

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