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Apple To Stop Producing iPod Touch

Apple has recently confirmed that it is discontinuing the iconic music model iPod touch. For all the millennials and boomers, it came as a shock. Especially for those people who grew up in the 90s and had purchased their first iPod touch in 2001, it was indeed a trip to the nostalgic lane. In fact for us, millennials, the iPod touch might have been the first proper gift that we got to receive as a portable face of music.

Apple has recently confirmed that it is discontinuing the iconic music model iPod touch. For all the millennials and boomers, it came as a shock. Especially for those people who grew up in the 90s and had purchased their first iPod touch in 2001, it was indeed a trip to the nostalgic lane. In fact for us, millennials, the iPod touch might have been the first proper gift that we got to receive as a portable face of music.

Ever since the first line of products came out, there have been multiple iterations in the launched model. The sales of this iconic music player were peak high in 2001 and several years before the influx of smartphones and cellphones overshadowed it completely. The original iPod could store at least 1000 songs and had a scroll wheel.

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Down the product line, multiple modifications and iterations were made and after that, the iPod touch was launched in 2007. Ironically, Apple launched a product in the same year that would end up killing the growth of the iPod. The first iPhone was also launched in the same year.

Commenting on what importance music holds for Apple, the tech giant’s Senior Vice President, Greg Joswiak said, β€œMusic has always been part of our core at Apple, and bringing it to millions of users in a way iPod did, impacted more than just the music industry. It also redefined how music is discovered, listened to, and shared.”

There is a wide proclamation by many that the spirit of the iPod lives on. Though the production has been stopped, the models of the iPod touch will be available until the supply lasts. According to Greg Joswiak, the trend of music on the iPod undoubtedly shaped the future of music integration in Apple’s line of products.

The product’s discontinuity has brought all Apple veterans, to express themselves through Tweets.

 

 

Written by Shaheer Ahmed

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