Starbucks, the largest coffee chain in the world, has announced that it would soon begin selling drinks with olive oil added to them.
Howard Schultz, the chief executive officer of Starbucks, commented that the “unexpected, velvety, buttery flavor” of olive oil “improved the coffee and lingers pleasantly on the taste.” Starbucks has introduced olive oil coffee drinks in Italy and says it is beneficial for health.
Starbucks is one of the big companies in the United States that has sought to expand into the food and beverages sector in Italy but has run into a number of challenges along the way.
Around 20 Starbucks locations may be found in the United States at this time. The Chief Executive Officer stated “People are going to question why olive oil would be added to coffee at this point. But, the evidence is in the pudding. In over 40 years, I can’t recall a moment in time when I’ve been more excited, more enthused.”
This coming spring, the company intends to roll out its variety of warm and cold beverages to retail locations in Southern California, located in the United States. Later on in this year, the United Kingdom, the Middle East, and Japan are all expected to follow suit.
The Oleato line, which will be released in Italy on Wednesday, includes an iced shaken espresso and a latte “steamed with oat milk.” Now second innovation is being introduced by them. Olive oil is one of the most important parts of the Mediterranean diet, which is popular in places like Italy, Greece, and Spain. It’s good for your health in part because it has monounsaturated fatty acids, which are rich in vitamins and minerals, and polyphenols, which are plant-based micronutrients.
Starbucks has introduced Olive Oil Coffee Drinks last year, and the phrase “drink olive oil” was popular on the video-sharing site TikTok. Those who liked it said it helped with pain and inflammation.